Odesa Honors Notable Marketer with Street Renaming
In the city of Odesa, a significant event took place as Pestel Street, located in the Khadzhibey district, has been renamed to honor Simon Litman, a prominent figure in the field of global marketing. Litman was born in Odesa in 1873 and became the first marketing professor in the United States.
Street Renaming
Pestel Street will now bear the name of Simon Litman, acknowledging his contributions to economic science and marketing. After graduating from the Odesa Commercial School, Litman emerged as a significant marketing theorist following his emigration to the United States, where he introduced marketing courses at universities.
In 1911, he published his work "Trade and Commerce," one of the first textbooks on marketing. Litman lectured at the University of California and the University of Illinois, and his lectures became the foundation for modern business programs in the USA, Canada, Europe, and Japan. Litman was the first to define marketing as a distinct discipline that encompasses not just sales but also understanding consumer needs, communication, and trust. His approaches laid the groundwork for the customer-oriented businesses we know today.
