Marketing Innovations: Odesa Forum Highlights
The event "Marketing in an era of great change" at Odesa National Economic University attracted over a hundred participants in a LIVE + ONLINE format.
Practitioners shared real-life cases about brand creation, urban marketing growth, and new communication approaches in light of global changes.
Among the speakers were Ivan Liptuga, director of the Department of International Cooperation at the Odesa City Council, and Irina Tishchenko, head of the marketing department, who discussed integrating international communication into the city's marketing strategy.
The document «Cultural Development Strategy of Odesa 2025–2035» outlines the future of Odesa as an open, innovative, and culturally vibrant city.
The webpage features key materials that showcase Odesa's cultural and communication potential:
- Cultural needs of Odesa residents and their perceptions of the city's myth;
- Historical and cultural myth of Odesa;
- Places of sorrow in Odesa;
- Catalog of Kuyalnik Crosses;
- Project «Fragile Collection»;
- Guide to creating beautiful signage in Odesa;
- Guide to preserving cultural heritage;
- Educational course «About the City»;
- Online course on the “Understandable” platform;
- Visual symbols of Odesa.
These materials form a comprehensive understanding of Odesa's cultural brand — its values, mythology, and visual codes. They serve as a foundation for urban marketing development, communication, and tourist positioning, helping to create a unified language for interaction between the city, its residents, businesses, and international partners.
